The Hidden Intellectual Property Assets In Your Business: What Companies Often Fail To Protect

The Intellectual Property You May Not Know You Own When businesses think of intellectual property (IP), they often associate it … More

Dominant Feature and Phonetic Similarity in Composite Trade Marks

In Asian Paints Limited v. Tarun Paints Private Limited, the Delhi High Court revisited the established doctrine of deceptive similarity in trademark law while examining the competing marks “ASIAN PAINTS” and “ASIA TUFF.” The decision provides a concise application of principles concerning dominant features in composite trademarks, phonetic proximity, and the assessment of consumer confusion where identical goods are involved.